Course curriculum

    1. Lesson 1 - Mindset

    2. Lesson 2 - Direct response VS Brand

    3. Lesson 3 - What is positioning?

    4. Lesson 4 - Choose your audience

    5. Lesson 5 - Positioning Anchors

    6. Lesson 6 - Create your value proposition

    7. Lesson 7 - Language/market fit

    1. Lesson 1 - Why marketing assets?

    2. Lesson 2 - Writing your homepage

    3. Lesson 3 - Case Studies

    4. Lesson 4 - Platform Pages

    1. Lesson 1 - What is product-led content?

    2. Lesson 2: BOFU Comparison articles

    1. Lesson 1 - Why Crossbound?

    2. Lesson 2 - Cold email database build & inbox warming

    3. Lesson 3 - Cold email personalized first lines

    4. Lesson 4 - Campaign structure

    5. Lesson 5 - Cold email copywriting

About this course

  • Free
  • 18 lessons
  • 2 hours of video content

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